In a December report, Neilsen indicates that public radio audiences are doing quite well, reaching 32 million people each week. The largest numbers are in the south, where 32 percent of the public radio audience resides.
Also interesting is that fact that 6.3 million listeners are millenials--between the ages of 18 and 34, an audience that public radio has been very concerned about reaching. The report breaks down listening by demographics, including Hispanics and African-Americans, as well as general daypart information.
As far as I can tell, the report is available for anyone to download at this site.
Also interesting is that fact that 6.3 million listeners are millenials--between the ages of 18 and 34, an audience that public radio has been very concerned about reaching. The report breaks down listening by demographics, including Hispanics and African-Americans, as well as general daypart information.
As far as I can tell, the report is available for anyone to download at this site.
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