On January 6, 2020, OPERA America will launch a nationally coordinated, locally implemented promotional campaign designed to shift the public perception of opera. Developed with cohorts of field members, the #meetopera campaign invites arts enthusiasts and other potential operagoers to see opera as the vibrant and progressive art form that it is today. It is about showcasing the breadth of opera, the diversity of the people who make it and enjoy it, and the many ways it can be experienced.
“This is a ‘yes, and’ campaign,” says Timothy O’Leary, general director of Washington National Opera and board chair of OPERA America. “Opera is grand and intimate. It takes place in historic opera houses and local bars. It is in Italian, French, German and English, Spanish and Mandarin. It offers a special night on the town and a casual evening with friends.”
Opera Hall of Fame
OPERA America will honor leaders in the opera field in an Opera Hall of Fame. Building on the legacy of the NEA Opera Honors, produced by the National Endowment for the Arts in partnership with OPERA America from 2008 to 2012, this new initiative will recognize nine living American artists, administrators or advocates in its first year. These individuals, and those added in subsequent years, will serve to inspire the next generation of industry leaders. The first round of nominations is now open through January 15, 2020, at operaamerica.org/HallofFame.
Oral History Project
The shared stories of opera in America will be captured in an Oral History Project. OPERA America will gather interviews with at least 50 industry veterans who have helped advance the art form and the industry over the last five decades. A partnership with the New York Public Library for the Performing Arts and supported by the Arthur F. and Alice E. Adams Charitable Foundation, the project will make audio recordings and transcriptions available to the public via a new OPERA America website launching in 2020 and at the library at Lincoln Center.